Welcome toNomad Over Normal

A channel about physical media for people who'd rather own what they watch.

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Audience Demographics

Monthly audience Oct 8 to Nov 1

Gender Last 90 days

  • 88.9%Male
  • 10.2%Female

Age Last 90 days

13 to 173.3%
18 to 248.3%
25 to 3429.2%
35 to 4426.4%
45 to 5417.4%
55 to 649.9%
65 and up5.6%

Pull a movie case off the shelf to see the rest of the numbers.

Watch time by device

Last 28 days

39.0%TV
30.0%Phone
24.3%Computer
6.6%Tablet

Where viewers sit in the income range

Household income, last 28 days

Top 10%31.9%
11 to 20%18.5%
21 to 30%11.5%
31 to 40%10.0%
41 to 50%5.9%
Lower 50%21.9%

Parental status

Last 28 days

Not parents89.5%
Parents10.1%

YouTube puts the videos on people's home pages

Share of views by source, last 28 days

Browse89.8%
Direct3.0%
Suggested2.8%
Channel page1.4%
Other3.0%

Interests compared with all of YouTube

Bars show audience share, last 28 days

Rock musicVery high
Sci-fi and fantasy moviesVery high
Indie and alternative rockVery high
Sci-fi and fantasy TVVery high
Online bankingVery high

What viewers are in the market for

Compared with all of YouTube. Bars show audience share, last 28 days

Streaming subscriptionsVery high
Home purchase loansVery high
MortgagesVery high
Credit and lendingVery high
Pet food and suppliesHigh

Top countries by views

Last 90 days

United States55.1%
United Kingdom8.1%
Canada6.2%
Australia3.8%
Germany3.6%

Rates

$700Flat fee
or
$18CPM

CPM pricing is offered at my discretion, plus a $150 production deposit.

Every rate covers one read at the end of the video. Most land between 60 and 90 seconds, though there's no time quota. I want viewers to stay through the read and buy, so I get through your selling points in the most efficient way possible to earn the click-through.

Your read
0:00End of the video
View guarantees start at 4x the rate.
I only do dedicated videos under special circumstances.
Usage rights for organic social start at $500.
Paid ad rights start at $1,000 for 3 months.
I work with products and web apps that offer a lifetime purchase.

Subscriptions usually go against my channel's philosophy of owning rather than renting, with the occasional exception.

How I Engage Viewers

My priority is to close the gap between discovery and a viewer's curiosity to look into your brand further. When I get that right, the engagement and results are enormous.

library.nomadovernormal.com
Nomad Library showing the Seattle Public Library's DVDs and Blu-rays

I make your product the answer to the viewer's problem.

A good integration works less like an ad and more like the solution the viewer was already looking for. I design the path from their problem to your product.

Nomad Library is one I built. Viewers use it to browse every DVD and Blu-ray at their own public library.

55,851 unique visitors*
2,703 sign-ups*

*Results in the first 5 days of publishing a single video.

Open Nomad Library ↗

Sondor Media

I also run Sondor Media, where I build YouTube channels and marketing systems for creators and brands. Results like the ones I get for clients, or the ones you saw with Nomad Library above, take an exceptional product matched with exceptional messaging, conversion rate optimization on the sales end and a seamless experience from awareness to purchase. If you lack confidence in what you'll do with the attention I send you, you can hire my agency and consultancy practice to 2 to 3x your conversions.

Julian Dorey on Chris
"He's been my personal psychiatrist for YouTube behind the scenes over the past three years."

Julian Dorey, host of the Julian Dorey Podcast

sondormedia.com ↗

YouTube channels I've worked with

Email Chris chrisgpresents@gmail.com